Finextra Research
Sign in
Sign up
  • News
    • Latest news
    • Company updates
    • Long reads
  • TV
  • Research
  • Events
    • All
    • Conferences
    • Webinars
    • Popular
  • Community
    • Community latest
    • Latest expert opinions
    • Groups
    • Search members
  • Jobs
  • APIs
Sign in
Sign up
  • News
    • Back
    • News
    • Latest news
    • Company updates
    • Long reads
  • TV
  • Research
  • Events
    • Back
    • Events
    • All
    • Conferences
    • Webinars
    • Popular
  • Community
    • Back
    • Community
    • Community latest
    • Latest expert opinions
    • Groups
    • Search members
  • Jobs
  • APIs
  • payments
  • markets
  • retail
  • wholesale
  • wealth
  • regulation
  • crime
  • crypto
  • sustainable
  • startups
  • devops
  • identity
  • security
  • cloud
  • ai

Community

  • Your feed
  • Latest expert opinions
  • Groups

Join the Community

21,469
Expert opinions
43,716
Total members
378
New members (last 30 days)
131
New opinions (last 30 days)
28,520
Total comments
Join Sign in
Follow Unfollow

Ketharaman Swaminathan

Founder and CEO
GTM360 Marketing Solutions
Member since
17 Apr 2009
Location
Pune
Followers
14
Following
0
Opinions
150
Long reads
0
Followed by John Sims, Martha Boyle and 5 others you follow

Bio

As Founder and CEO, S. Ketharaman provides overall direction and leadership toward setting and achievement of GTM360's goals and objectives.

Experience

Summary

S. Ketharaman has a unique combination of Information Technology products and services experience resulting from his professional career spanning over two decades at leading technology companies like Fujitsu, Oracle, Ramco and Wipro. More at http://www.linkedin.com/in/sketharaman

Latest opinions

Ketharaman Swaminathan

Bank v. Neobank: Safety Of Money In The Light Of Synapse - Evolve Fracas

Fintech Mafia Carousel Pumping is the circular shilling of one another's financial products and services by a bunch of fintech founders with least regard for truth or consumer interest. I recently came across the following exhibit of Fintech Mafia Carousel Pumping on LinkedIn. ========== Why do some of us trust Barclays or Bank of America more tha...

16 July 2024

Ketharaman Swaminathan

Ten Revolutionary Things About AI - Part 2

In Ten Revolutionary Things About AI - Part 1, we described five gamechangers about ChatGPT and other Generative Artificial Intelligence platforms. In this Part 2, we shall cover five revolutionary things about AI. 6. Weird Regulatory Proposals There are broadly two lobbies for regulating Gen AI: A) Closed Source (via Sam Altman and Vinod Khosla)...

28 May 2024

Ketharaman Swaminathan

Ten Revolutionary Things About AI - Part 1

Artificial intelligence is promising to disrupt a wide array of legacy practices. - Dan Primack, Axios PRO Rata. Based on my firsthand experience with the AI tsunami over the past 9-10 months, I can wholeheartedly get behind the above prediction. In fact, I've already noticed 10 revolutionary things aka gamechangers about ChatGPT and other GenAI p...

08 May 2024

See all 150 opinions by Ketharaman

Latest comments

The software ownership dilemma

COTS and SAAS come with very little data out-of-the-box. Almost all the data that's inside them in a live installation is entered by customer (or their implementation partner) during the implementation. While they come with a lot of features out-of-the-box, most midsized to large enterprise implementations involve extensions / customizations specific to the customer. STILL, all large COTS and SAAS vendors have somehow managed to retain ownership of the entire software, including customer-specific data and extension / customizations. While the vendor cannot make one customer's data available to another customer, it can - and often does - merge most extensions / custoizations into the future version of its product and thereby makes them available to other customers. This is despite almost all customers asking for joint ownership. Since I've been in enterprise software sales for decades, I know exactly how vendors manage to wrangle unilateral ownership but that's not the key point in the current context. 

In the case of GenAI, the out-of-the-box software contains a lot of data on which the models are trained by the vendor - data that's not supplied by the customer. IMO it'll be way easier for GenAI vendors to wrangle total ownership of data. 

In other words, I'm predicting the exact opposite of your prediction. Once again, vendors won't be able to make one customer's data available to other customers.

13 Aug 2024 16:18 Read comment

AI in Banking: Are Banks Ready for the User Experience Revolution?

Many of these use cases are quite old but what's new is that they can potentially be made faster / better / cheaper by infusing AI into them. Here's a topical example: 

My CA Firm sent me a challan for paying Professional Tax for two Financial Years. I found this strange because I normally pay PT every FY. The partner insisted that I hadn't paid PT last year. I wasn't so sure and wanted to check. I went to my company's NetBanking, downloaded the Statement of Accounts for many FYs, manually combed through every line item to figure out whether I'd already paid PT for that FY or not. This took a while. 

When Alexa came out, many people, including me, predicted that Alexa Banking would solve this problem by using its Voice UI to instantly answer the question "Did I make a Professional Tax payment in FY2023?". It did not. 

Let's hope that AI will. 

12 Aug 2024 11:51 Read comment

Bank v. Neobank: Safety Of Money In The Light Of Synapse - Evolve Fracas

TY @MelvinHaskins for your kind words.

09 Aug 2024 12:55 Read comment

See all 4588 comments by Ketharaman

Ketharaman writes about

  • artificial intelligence
  • security
  • payments
  • regulation & compliance
  • people
  • retail banking
  • wholesale banking
  • cloud
  • devops
  • start ups
  • cryptocurrency
  • markets
  • financial crime
  • covid-19
  • predictions

Ketharaman's opinion archive

  • 2024 (6)
  • 2023 (10)
  • 2022 (7)
  • 2021 (4)
  • 2020 (5)
  • 2019 (10)
  • 2018 (16)
  • 2017 (13)
  • 2016 (9)
  • 2015 (12)
  • 2014 (17)
  • 2013 (17)
  • 2012 (12)
  • 2011 (9)
  • 2010 (1)
ShowHide similar members

Similar members

Manoj Kheerbat

Manoj Kheerbat
Founder and CEO at Gropay

Follow Unfollow
Derek Roga

Derek Roga
Founder and CEO at EQUIIS Technologies Switzerland AG

Follow Unfollow
Hamza Khan

Hamza Khan
Founder and CEO at Suburbia

Follow Unfollow
Tamas Kadar

Tamas Kadar
Founder and CEO at SEON

Follow Unfollow
Ian Duffy

Ian Duffy
Founder and CEO at Accelerated Payments

Follow Unfollow

Welcome to Finextra. We use cookies to help us to deliver our services. You may change your preferences at our Cookie Centre.

Please read our Privacy Policy.

Accept
Finextra

Finextra

  • About

Community

  • Rules
  • Contact the community team

News

  • Guidance
  • Contact the news desk

Sales

  • Media pack
  • Contact the sales team

Get involved

  • Finextra Live@
  • Webinars
  • Finextra TV
  • Research
  • Finextra.jobs

Events

  • Sustainable Finance Live
  • NextGen Nordics
  • EBAday
  • NextGen:AI
Join the community Register for news alerts
Apple App Store Google App Store

© Finextra Research 2024

Terms of usePrivacy PolicyCookie Centre