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Rebecca Trivella

Director
3radical
Member since
22 May 2023
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Followed by John Sims, Martha Boyle and 5 others you follow

Bio

3radical is a consumer data acquisition and audience engagement solutions provider.

Experience

Summary

And here I am, well into my career, with all of it spent, fascinated by how organisations can use technology and data to make better business decisions or deliver better experiences, be that for customers, employees, supporters or other. It is the problem solving that gets me excited; how we bring data, technology, cultural change and expertise, to help maximise impact and value for organisations. At the heart of it all, is a firm belief, that we make better decisions and deliver the best solutions to our audience when they are data-informed.

Latest opinions

Rebecca Trivella

Zero-party data: The key to personalising financial services?

The days of generic, one-size-fits all financial service experiences are over. Today, customers expect – and demand – personalised financial services. Just think: How frustrating do customers find it when lenders view them as account number #72856, rather than Joe Bloggs with unique financial goals, circumstances, and interests? It leaves them fee...

01 December 2023 Digital Banking Trends

Rebecca Trivella

10 best practice examples of gamification in financial services

As gamification continues to grow in popularity, its applications within the financial sector are expanding. It's no longer confined to just a single aspect of customer interaction; it's redefining everything from credit card activation strategies to long-term investment planning. Let’s get into it.πŸ‘‡ Here, we will delve into specific application...

24 October 2023 Innovation in Financial Services

Rebecca Trivella

A New Approach: How Gamification Reinvents Credit Card Launches

Today's customer isn't just looking for another card to add to their collection. What they want is a financial partner that offers an engaging and rewarding experience. No longer limited to traditional reward programs and mundane applications, gamification brings a fresh and dynamic dimension to the credit card experience. In this blog, we explor...

15 September 2023 Marketing in Financial Services

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  • 2023 (5)
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