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Alexander Bachmann

CEO
Mitgo Group
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Mitgo Group is a global holding company with B2B and B2C businesses in the MarTech, FinTech, Mobile Solutions and Smart Shopping sectors. In March 2024, Mitgo Group acquired a finance platform Embedded to provide embedded finance solutions to over 100,000 of its affiliate customers.

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Alexander Bachmann

Accelerating the Future of Cashback: Market Projected to Hit $108 Billion by 2025

In the age of widespread online shopping, cashback has emerged as an effective strategy for attracting traffic and enhancing customer engagement alongside the development of e-commerce platforms. According to a recent Statista study, the global number of online buyers reached 2.71 billion in 2024, and this figure is expected to rise to 2.77 billio...

14 June 2024 Finextra site news

Alexander Bachmann

Financial Institutions Can Now Profit from over $1.5 Billion of Global Affiliate Spend

Companies offering in-app payments and financial services within their respective platforms are examples of applying embedded finance in non-financial services. As embedded finance alters how businesses, both financial and non-financial, approach finance, companies are already seeing the benefits that come with it. For instance, 88% of them have re...

25 March 2024 Embedded Finance

Alexander writes about

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  • payments
  • retail banking

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