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Rob Straathof

CEO
Liberis
Member since
26 May 2022
Location
London
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Followed by John Sims, Martha Boyle and 5 others you follow

Bio

Rob Straathof is CEO of Liberis, a leading UK alternative finance provider providing simple, flexible and transparent funding to help SMEs achieve their ambitions. His current responsibilities include the leadership and management of the company, with a focus on honing its products to offer fairly priced, flexible finance for SMEs - always delivered responsibly.

Latest opinions

Rob Straathof

Climbing the value chain: How ISVs can thrive with embedded finance

In an age of digitalisation and enhanced expectations, business owners are actively seeking out integrated ecosystems in which they can easily access all financial services in one place. This has given rise to a thriving embedded finance sector, which is predicted to grow at a compounded rate of 29% through to 2032, leading to a projected value of ...

09 July 2024 Embedded Finance

Rob Straathof

Are legacy financial institutions at a loss against fintechs?

The world’s financial companies, including banks and the larger credit and debit card players, have been in a position of market power for a long time. However, the disruption and digitalisation that’s being supercharged by enhanced customer expectations is changing this dynamic, and fintech is now flourishing. It’s clear from the rise of digital...

19 June 2024 Embedded Finance

Rob Straathof

Pulling back the curtain and unveiling the future of fintech in 2024

The Christmas trees have come down, and the industry is getting its feet back under the table and thinking about what 2024 will bring. I’m very excited about this year because I think the future of finance will be fully unveiled. I’ve been lucky enough to work at the forefront of the fintech revolution; a sector where innovation isn’t just a buzzw...

17 January 2024 Embedded Finance

See all 8 opinions by Rob

Rob writes about

  • payments
  • retail banking
  • wholesale banking
  • financial inclusion

Rob's opinion archive

  • 2024 (3)
  • 2023 (4)
  • 2022 (1)
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