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Elaine Mullan

Head of Marketing and Business Development
Corlytics
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Followed by John Sims, Martha Boyle and 5 others you follow

Bio

Elaine Mullan is the Head of Marketing at Corlytics, a leading global provider of regulatory risk intelligence and analytics for the financial services industry. She brings extensive experience from her successful tenure at various fintech firms, where she led impactful marketing campaigns and product launches on a global scale. Elaine is a strong advocate for mentoring women in tech and fintech marketing and has been recognised as one of the top 30 most influential marketers in the fintech sector.

Latest opinions

Elaine Mullan

From bias to buy-in: the behavioural economics advantage in RegTech sales to financial institutions

The sale of regulatory technology to financial institutions is often a long and complex process, with multiple stakeholders, as is the norm for enterprise sales. But let’s look at how the principles of behavioural economics can shine a light onto this complex sales environment and perhaps provide some pointers to ease transactions, aka make sales....

12 August 2024

Elaine writes about

  • regulation & compliance
  • people

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