Jordan Glazier

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CEO

Wildfire Systems

Member since

22 Oct 2021

Location

Solana Beach

Bio

Jordan is the founder and CEO of Wildfire Systems, which provides an enterprise platform for shopping rewards and social commerce. He previously worked at Boston Consulting Group and was an early executive at eBay, where he built several of eBay's largest business units.

Latest opinions

Cashback Rewards Programs Come of Age

There was a time not too long ago when banks gave out toasters to attract customers, retailers rewarded shoppers with redeemable stamps, and credit card companies gave out, well…new credit cards. Then in 1986 came the national debut of the Discover card, which pioneered cash-back rewards and set in motion a whole industry’s worth of incentive prog...

20 July 2022 Fintech

Banking on Rewards to Preserve Customer Loyalty

The banking industry is undergoing an identity crisis. It faces a dwindling number of financial institutions, declines in non-interest income; and competition from challenger banks. Customer retention for financial institutions is more essential than ever, making rewards that sweeten the deal with consumers more popular — and more crucial — than e...

16 March 2022 Fintech

Banks Must Become Central to Consumers’ Daily Lives to Successfully Compete with Digital Upstarts

Banks are having a collective epiphany: the traditional role they play in their customers’ lives, which has been historically relegated to the “back-office,” must change. To remain competitive in this digital-first era, financial institutions need to shift their role and deploy offerings that position them as more central and essential to consume...

16 February 2022 Fintech

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